Bharatiya Chetna Kendra, unlike most others, wants to take up villages for their total development and not sectoral growth. However, it first takes up human development. Then, at the next stage, it goes for material advancement, more especially poverty alleviation.
Material advancement and spiritual growth must go hand-in-hand. Without the latter, the former will not make much sense. Therefore, India and the world must strive to put to an end both material and spiritual poverty. It is this mission to which this organisation and its organs dedicate themselves.